The Centre for Tomorrow's Company launches a new web portal: www.forceforgood.com to promote the ideas of the Tomorrow's Global Company Report (2007) and to link to some of the other initiatives around the world trying to encourage similar ideas of inclusive and sustainable business as a "force for good." As a member of the research faculty for Tomorrow's Global Company and a great supporter of the work of Mark Goyder and his colleagues at Tomorrow's Company, I am going to be blogging from time to time on forceforgood and here is my first effort.

I have also recorded a podcast about Tomorrow's Global company and the need to make sure that different initiatives covering similar space, are joined up.